As part of our Digital Media Speakers Series, we’re pleased to have Phil Gomes, VP of Edelman Digital, join us on Monday, September 24th at 2:30pm EST for a discussion on Wikipedia and how to engage on the platform as responsible “corporate representatives.”
Phil has been (pro)actively involved in the ongoing discussions in the PR world about the fine line between ensuring an accurate representation of a given organization, and turning Wikipedia into a platform for communicators to “strongly shape” an organizational message.
From these issues, Phil developed the concept of CREWE which “comprises Wikipedians, corporate communications, academics, students and other interested parties who are exploring the ways that PR and Wikipedia can work together for mutual benefit, defined narrowly as cooperation toward more accurate and balanced entries.”
In his words:
- Public relations people are still doing things wrong. This is what CREWE seeks to fix… to show corporate communicators (at least the ones who haven’t completely lost control of their careers) how to do right both by their clients/companies and one of the largest, most influential, most distributed, and most vibrant communities online.
- Wikipedians are quite a ways away from the ideals they profess to hold in terms of the accuracy of the encyclopedia and the responsiveness of its volunteers. Also, the complexity of the rules, procedures and suggested remedies often encourages PR behavior we’d all like to discourage (much like the U.S. tax code does). In fairness, it’s not that all or even most companies want to do bad by Wikipedia… they just sometimes feel that they have no choice when A) inaccurate information persists on Wikipedia after attempts at engagement and B) it figures so high in search.
How we can we appropriately and ethically work within Wikipedia’s best-practices to ensure our institutions are being accurately represented? And what about navigating through Wikipedia’s editing system, and working with it’s editors? Are the editors working in the best interest of the community? We’ll tackle these and other questions
How to join the discussion:
- You’ll always be able to access the live stream on SUSqueeze, and our simultaneous discussion on Twitter using the #SUDigital hashtag.
- You can also watch the stream on YouTube, we’ll publish the link about one hour before the discussion on our #SUDigital hashtag.
- For more general technical information, visit here.
Phil Gomes serves as a Senior Vice President with Edelman Digital, working from the agency’s headquarters in Chicago, Illinois, USA.
Phil has special understanding of corporate social media governance, as well as the intersection between corporate communications and online community mores and expectations. As an educator and counselor with regard to online community engagement, Phil develops programs and frameworks that enable account teams and their clients to integrate digital thinking into communications strategies and tactics.
Phil enjoys wide industry recognition as an expert on the intersection of emerging media technologies and public relations. As a speaker on this topic, Phil has presented to the Forbes Forum For Dynamic Mid-Sized Companies, the Association of Educators in Journalism and Mass Communications (AEJMC), Associação Brasileira de Comunicação Empresarial (ABERJE), the International Institute for Research in the Middle East (IIRME), the American Chamber of Seoul, the Public Relations Institute of Australia (PRIA), the Public Relations Society of America (PRSA), and the New Communications Forum. Phil is also considered by most participants in the public relations profession to be the first in the field to start a blog – August 2001.
Phil earned a B.A. in communications from Saint Mary’s College of California, graduating at the top of his department, and served as general manager of the campus radio station, KSMC-FM. He is also founding fellow for the Society for New Communications Research, launched in November 2005, and was conferred an award of merit for his corporate blog work of behalf of dotMobi in November 2007.
Phil has played guitar for nearly two decades and has a particular affinity for rock, metal, and jazz styles. He is also a regular contributor to PROpenMic.Org (a network for PR students and faculty), and runs a blog dedicated to Brazilian cachaça. Phil still occasionally misses broadcasting.
For Phil’s full bio, you can visit his blog, Where the Fisherman Ain’t.